The first YI BEAUTY & LIFESTYLE The Great KOL activities was successfully held from May 9-10, 2023 at the Hangzhou Wulin Star Expo Center.

At the The Great KOL Awards Ceremony at the YI BEAUTY & LIFESTYLE The Great KOL activities, over 600 KOLs attended the event. By helping NEOVA establish live collaborations with numerous professional KOLs and participating in multiple beauty exhibitions, Gaojie helped the brand achieve continuous breakthroughs in sales and popularity, leading NEOVA to win the "Most Breakthrough Brand Award".

This event gathered leaders of major mainstream platforms, as well as 2000+KOLs, 150+institutions, and 500+selected word-of-mouth brands, to discuss new opportunities and evolutionary paths for popular e-commerce with the entire industry at the event site.

Gaojie brought NEOVA and SUPERDIET to the exhibition, helping the brand and professional KOLs of different gradients understand and learn from each other, and accurately match; Enhance brand awareness while strengthening close connections with the top beauty industry chain. Gao Jie led the brand to participate in the "Global E-commerce KOL E-commerce Marketing Conference", helping the brand explore more platform marketing opportunities and helping the brand efficiently connect with high-quality resources. Real time updates on the cutting-edge development status of the industry, better grasping platform marketing strategies and strategic directions.